..It's a journey after all.. : Food and Travel Blog based in Jakarta: 12 cupcakes from Twelve Cupcakes

Sunday, 28 April 2013

12 cupcakes from Twelve Cupcakes

First thing first, I may offend some of you for what I am about to state, and what I am about to state is  none other than the fact how some Indonesians are easily influenced with, what so called, the booming trend (in almost every aspect). 'Food fever', what I like to call it, is one of the examples how some of us may turn ourselves into this bias-judge-it-from-the-cover consumers. Take rainbow and red velvet cake for instance. Some of the people hasn't really moved on from that trend and up to this day, some are still crazy about it.

BIAS.. When the cake itself is basically an ordinary cake but with a lot more

of coloring. Due to the crazy off the charts demand, it is simply overrated.. and over priced. Get my point? Maybe, you are one of those people who are still crazy for red velvet and rainbow cakes, hey, I'm not saying that you can't. I'm just saying this to enlighten you with a little bit of a sensible perspective.

Okay enough of that..

Now, it is the part where you might throw some sentimental-senjata-makan-tuan comments. A while ago, I have been given the chance to try out what supposed to be the number one cupcake from Singapore. Twelve Cupcakes, bringing you with the best quality of cupcakes. Freshly made everyday, they guarantee you with a moist fluffy little sweet treats.

Starting from the left : Rainbow Vanilla, Strawberry Chocolate, Vanilla Chocolate, Cookies and Cream, Chocolate Vanilla, Peanut Butter Jelly, Mocha
My instant reflect was to try their Vanilla Chocolate and Peanut Butter Jelly. 
They do keep their promise for a fresh moist and fluffy cupcake. It is so moist that it can make crumbles from each bite. The icing itself fulfills the expectation for what it is named after and for the flavors that you'll expect from hearing that name. The icing for Peanut Butter Jelly, for example, has a really nutty scent and sweet sour blueberry jam in the middle, perfect combo to be put on the moist vanilla cupcake. Both cute and practical, not forgetting yummy.

Starting from the top left to its right, then the next row : Lychee, Chocolate Salt Caramel, Strawberry Chocolate, PB Chocolate, Strawberry Vanilla, Red Velvet, PB Jelly, Rainbow Vanilla, Chocolate Chocolate, Mocha, Chocolate Vanilla, Vanilla Chocolate
12 cupcakes from Twelve Cupcakes

Pardon the photos taken at my home, it was night time and since I have worked, all of my bright sun shiny days are spent at the office. 

Anyway, I have tried a bite out of all the cupcakes. Even my Mother, who is an expert at pointing out flaws out of anything, said it was good. My siblings ate it in no time. The verdict : they really give you for what they promised you. One cupcake will cost you Rp.20k. They also take special custom orders for private events. From what they have to offer, everything sounds great.

Going back to the first real deal, cupcakes has once been a 'food trend' in Indonesia, and they have submerged to a downfall cause I think people started to think, for that kind of price, it just doesn't address enough satisfaction for the belly. For 20k, we can get a simple lunch set worth of meal. Therefore, the cupcake eating trend has ended. 

Since it was originally established in 2011, maybe Twelve Cupcakes has gotten on the train a bit late, but with their strategy for custom made orders, I think they still can survive. The cupcake eating trend might have died, but people still order custom ones as substitutes for birthday cakes (and many other events). 

By the way, even after days of staying in the fridge, I still can feel the moist texture from the cake, aside from the fact that of course, it has turned a bit firm. Well, money talks, doesn't it? Now you know why such a little sweet (also cute) treat may cost you a price of a simple lunch meal. 

Twelve Cupcakes
Central Park LG #156
Website : http://twelvecupcakes.com
Twitter : @12cupcakesID
Facebook : TwelveCupcakesIndonesia

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